Being smack dab in the middle of the Millennial generation, I’m surrounded by pet parents who want what’s best for their beloved animals. Luckily premium pet foods are mainstream and easily available to the general public. But what is also becoming mainstream is the treatment of all animals, not just our domesticated pals. As a society we are more aware of where our planet is headed, so sustainably sourced materials are more common. Since humans are focusing on better food choices, we are translating that focus to our pets. Tender & True pet food is an excellent premium pet food choice if you’re looking for a natural, nutritious and humanely farmed option.

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