In today’s world, we are surrounded by a sea of controversy. With technology running the modern consumer’s life, debates about every subject, big or small, are constantly taking place. Just as human parents battle each other on the best way to raise children, pet parents tend to be at each other’s throats for the same reason. The way we feed our animals is often at the center of controversy in the pet space, and it’s no doubt because of the marketing that we’re are subjected to 24/7. Since Millennials are having more pets than kids, the pet industry is now a billion dollar industry. We spend money on our pets like people do on human kids. And just as a human parent could fall into the advertising trap, the same is the case for many pet parents.
There are several myths floating around regarding pet food. The options available for dogs and cats are endless. As human diets change, those patterns are being translated to our pets. I had the privilege of speaking with “America’s Veterinarian” Dr. Marty Becker about myths surrounding the pet food industry. We discussed what the myths are, why they are common and how we can educate pet parents about the truth.